RA began working with Tinder when it was just an idea. 6 years later, with a number of award-winning campaigns led by our team, the app continues to pave the way as the number one app in the world for meeting new people.
From profiling senior executive members to announcing global sponsorship deals, RA ran the UK press office and managed all press campaigns, reporting into Tinder’s HQ in LA.
For two consecutive years, Tinder teamed up with Cosmopolitan Magazine to reveal the “Most Right Swiped” users on the platform. The multi-page feature was accompanied by videos and events, and became a signature campaign for the brand. The activation received widespread global coverage, including primetime TV slots, and was emulated in various other markets.