What3words

Announcing what3words’ investment from Ingka (IKEA)

Ikea with What3WordsIkea with What3Words

When what3words' announced its latest investment owners of IKEA, Ingka Investments, the team was tasked with creating a strategy which amplified the news in the business community in a matter of days.

In the days leading up to the announcement, the team worked closely with The Times, a leading financial and business outlet with national and international reach, to facilitate an exclusive interview with what3words CEO, Chris Sheldrick. Within 24 hours, the piece was published in the paper and pushed live on The Times website. The response was so positive that what3words was covered for a separate story five days later in a follow-up interview with the what3words CEO, resulting in a full two-page spread in the Business section in the following Monday’s paper.

Results

Two brand-led print and online pieces  in The Times newspaper

in the space of five days

Both pieces champion what3words news with the company name in the headline

Coverage in top-tier business and financial outlets

with national and international reach, including; The Times, The Times, The i Paper and City AM
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