For the launch of FOREST LUNGS, the brand's latest perfume, our team was tasked with generating nationwide media attention ensuring to land the product's unique positioning as a sensory supplement.
We utilised our extensive contacts across lifestyle, wellness and beauty in order to create well-rounded coverage that appealed to readers across multiple media verticals. We also developed a strategy that worked alongside a three-month timeline in order to guarantee coverage landed in long, mid and short lead titles. In addition, we focused upon driving sales of the product by staggering pitching so that features would land around the launch period in November. To further generate buzz around the product, as part of outreach we offered 40 ‘fresh-from-the-lab’ samples to high-profile members of the press to support their article write-ups.