peanut

Announcing Peanut’s $12M Series A funding round from EQT Ventures

Peanut app and baby bottlePeanut app and baby bottle

Peanut chose us to announce their latest funding round, led by EQT Ventures, due to our vast expertise and understanding of the startup and investment landscape in both UK and international media.

Fueled by successful outcomes on previous funding announcement projects, we drafted a punchy business press release which highlighted the total investment Peanut has raised to date, the news of a new female board member from EQT, as well as expanding Peanut’s product offering to new communities beyond fertility and motherhood, establishing it an all encompassing social network for women.

Through an aggressive yet targeted approach, we pitched the news under embargo to top tier business, national and technology outlets to ensure a breadth of coverage reaching business stakeholders. We strategically tapped up key agency contacts to pre-brief them of the news, share brand new visual assets to go alongside the story as well as offering CEO Michelle Kennedy for interviews.

Results

16 total pieces of coverage

including CEO interviews in TechCrunch and the Evening Standard

70% of Peanut in the headline coverage

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