calm

Generating awareness of Calm's Original Track with Keith Urban

Keith Urban laying on a couch

cementing Calm's position as a brand leader

With the NHS reporting 1 in 3 Brits suffering from poor sleep due to stress and anxiety caused by COVID-19, Calm partnered with Keith Urban to create an original track exclusive to the number 1 app for relaxation, meditation and sleep.

To generate mass awareness amongst Brits and create buzz around the partnership, the team worked closely with a national outlet in the lead up to the announcement and capitalised on Keith Urban's star power targeting showbiz, music and entertainment outlets.

Results

Hero standalone piece on The Sun Online

the fastest-growing news website in the UK

100% of coverage included Calm in the headline

Supporting coverage

in the likes of Music Alley, Celeb Mix and Chat Magazine
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