Rebecca Abigail
Leading Communications Agency
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case study

Floom case study.

Floom, an online flower marketplace, came to RA seeking press coverage for young tech founder Lana Elie, as well as a desire to raise the profile of the business itself as unique in the tech and consumer industries.

In a short few months, RA secured profile pieces for Lana in a variety of top-tier publications, including The Daily Telegraph, Stylist and the HuffPost. RA honed in on the female empowerment which Lana conjured while creating her innovative brand, and delivered strong coverage results in relevant titles.

RA simultaneously ensured that Floom and Lana were a part of continuous conversations in UK press, securing coverage in high circulation media outlets such as the Metro and MailOnline, surrounding Royal Wedding conversations.