Rebecca Abigail
Leading Communications Agency

Case Study

Peanut case study.

Peanut, the social networking app for mothers, came to RA to help raise brand awareness and to position its founder, Michelle Kennedy, as a leading female CEO and expert in tech entrepreneurship.

RA not only secured lifestyle press for the app but helped the brand transcend into the news agenda and business pages. By successfully jumping on topical news hooks and offering Michelle’s expert opinion for comment, RA secured the brand coverage in top-tier publications across a range of topics.

Michelle is recognised as a leading commentator on topics from parenting, to entrepreneurship, and female leadership.